Heidi Metcalf
PEOPLE, places, things, ideas
Heidi is an architect, digital designer, and lecturer at the School of the Art Institute of Chicago.
Her design journey includes work in Baltimore, Washington DC, San Francisco, and Chicago on projects that span various scales and typologies. In her practice, Heidi approaches design through research and making. This process relies on interrogating the over-generalizations and redundancies that infiltrate our environments.
The work samples shared in this digital space display projects rooted in design thinking, research, and communication. ‘Exploring Belonging' showcases Heidi's work coordinating an overseas exhibition and assisting design students. Examining city divisions, ‘Local Nuance’ is a large scale experimental design for home. Inspiring growth strategies for real businesses, ‘Social Sites’ redesigns design research. And lastly, 'Data Can Architect’ challenges architecture to reconsider the importance of site in design. These projects, among others, focus on solutions for users to flourish in our designed world.
Heidi received a Bachelor of Science in Architecture degree with a Digital Media focus from Ball State University and a Master of Architecture degree from the School of the Art Institute of Chicago where she was awarded the American Institute of Architects Henry Adams Medal.

Feel free to fill out the contact form below if you would like to be in touch, have a creative and collaborative idea, or have any questions about Heidi's work.
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